Check out the new Papa Johns campaigns and take a peek behind the curtain. Learn about the insight-driven strategies to drive relevance and appeal, improve audience targeting, boost loyalty and create cultural buzz. After all, it’s pizza, so it has to be FUN. Find out how Papa Johns was able to deliver on actionable insights to drive cultural relevance and ultimately sell more pizzas.
Guest Speaker
Jaclyn Ruelle serves as Papa Johns’ vice president, head of brand. Ruelle joined Papa Johns from The Martin Agency where she was the Senior Vice President, Managing Director of Cultural Impact and Brand Communications. There she created the Cultural Impacts Lab, which integrates creativity, strategy, earned media, and paid amplification to create campaigns aimed at global impact. Prior to that, she served in multiple roles at MullenLowe U.S, working with clients including JetBlue, American Greetings, Feld Entertainment, and Zappos. She earned her BA, Communications from Virginia Wesleyan College.
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