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Multi-Brand Marketing: Results Greater Than the Sum of Its Parts
AMA Hampton Roads
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The benefits and approaches to multi-brand marketing are reasonably straightforward. Here’s an overview of what it is, advantages, risks, organizational structures, how it
The (Second) Rise of the QR Code
AMA Hampton Roads
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QR codes are having a moment. These square, scannable "bar codes" are increasingly being used to engage with customers, support contact-free
Importance of Localizing Your Marketing Strategy During COVID-19
AMA Hampton Roads
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What do consumers value? The coronavirus pandemic has had an effect on these answers. It's altered spending habits and priorities, and it's changed how marketers need
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