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AMA Hampton Roads brings together marketers, business leaders, creatives, and students through professional development, networking, and industry insights.

Importance of Localizing Your Marketing Strategy During COVID-19 

Importance of Localizing Your Marketing Strategy During COVID-19 

What do consumers value? The coronavirus pandemic has had an effect on these answers. It’s altered spending habits and priorities, ...
The (Second) Rise of the QR Code

The (Second) Rise of the QR Code

QR codes are having a moment. These square, scannable “bar codes” are increasingly being used ...
American Marketing Association | Hampton Roads

Events

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American Marketing Association | Hampton Roads

Get Involved

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American Marketing Association | Hampton Roads

Volunteer

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Multi-Brand Marketing: Results Greater Than the Sum of Its Parts

Multi-Brand Marketing: Results Greater Than the Sum of Its Parts

The benefits and approaches to multi-brand marketing are reasonably straightforward. Here’s an overview of what it is, ...