Importance of Localizing Your Marketing Strategy During COVID-19 

What do consumers value? The coronavirus pandemic has had an effect on these answers. It's altered spending habits and priorities, and it's changed how marketers need to connect with consumers. 2020 saw consumers spend a record $83B on credit card debt and many homeowners invested in their greatest asset.  The pandemic brought out some of the greatest parts in humanity. [...]

The (Second) Rise of the QR Code

QR codes are having a moment. These square, scannable "bar codes" are increasingly being used to engage with customers, support contact-free communication, and provide add-on digital experiences.    Following the disruption of COVID-19, QR codes are even more popular now than when they first peaked in 2011. Let's break down why this older technology is making a comeback [...]