Importance of Localizing Your Marketing Strategy During COVID-19 

What do consumers value? The coronavirus pandemic has had an effect on these answers. It's altered spending habits and priorities, and it's changed how marketers need to connect with consumers. 2020 saw consumers spend a record $83B on credit card debt and many homeowners invested in their greatest asset.  The pandemic brought out some of the greatest parts in humanity. [...]

The (Second) Rise of the QR Code

QR codes are having a moment. These square, scannable "bar codes" are increasingly being used to engage with customers, support contact-free communication, and provide add-on digital experiences.    Following the disruption of COVID-19, QR codes are even more popular now than when they first peaked in 2011. Let's break down why this older technology is making a comeback [...]

Multi-Brand Marketing: Results Greater Than the Sum of Its Parts

The benefits and approaches to multi-brand marketing are reasonably straightforward. Here’s an overview of what it is, advantages, risks, organizational structures, how it works for my organization, and how it could work for yours.  What is Multi-Brand Marketing?  Multi-brand marketing is selling two or more brands into the same product segment. The overall goal is to increase [...]