Cultural Impact: The Power of Brand Engagement
AMA Hampton Roads and ODU’s collegiate AMA chapter will be hosting a luncheon on Thursday, October 24, 2019 at our Southside Speaker Luncheon, Cultural Impact: The Power of Brand Engagement at the Webb Center with guest speaker Jaclyn Ruelle, Managing Director, Cultural Impact and Brand Communications at The Martin Agency.
What is cultural impact and how can companies harness its power to move the needle with its customer base? Learn how The Martin Agency is marrying creative, earned media and paid media to help brands better connect with people with its new Cultural Impact Lab. The focus is to make sure your brand and your products/services are being talked about in popular culture. The bar is higher today. Bringing the power of earned media into the creative process is the sweet spot that will jolt consumers into action.
Three key takeaways
The art of cultural storytelling
Creating a “buzz” worthy brand story
Leveraging media through creativity
About the Speaker:
Work that transcends culture. That’s what you get with the lightening-in-a-bottle PR mind and personality of Jaclyn Ruelle. A 15-year industry vet with an earned-first approach that’s catapulting brands into the hearts and minds of consumers. Still talked about, Jaclyn was the strategic storyteller behind one of the most famous viral campaigns, “World’s Toughest Job,” by American Greetings. For nine years she led breakthrough cultural buzz and award-winning work at MullenLowe across clients like JetBlue, American Greetings, Feld Entertainment, Zappos, Edgewell Brands and more—earning four Cannes Lions, multiple Effies, PR Week US and Global awards, Global Sabres and PRSA Silver Anvils.
Now at The Martin Agency, a return to her Virginian roots, she’s created the first-ever Cultural Impact Lab, deploying earned media to the forefront of innovative, culturally-relevant storytelling across various clients including Buffalo Wild Wings, CarMax, GEICO and Land O’Lakes (to name a few). Her vision for The Lab? A fusion of specialists across not only earned media, but combined with comms strategy and paid media experts to curate magnetic campaigns engineered for global impact. She’s only three months into the gig, and already tripled her team in size. Bold and confident, Jaclyn inspires brands to take leaps of faith that grow the industry as we know it.
Building a team from scratch and snagging multiple new accounts in your first three months at a new job is a testament to Jaclyn’s credibility and prolific hustle. Unprecedented results are coming from The Martin Agency’s Cultural Impact Lab, as her team strives to radically impact culture.