Southside Speaker Luncheon: Relevance of I-Person Marketing in The Digital Era
AMA Hampton Roads and ODU’s collegiate AMA chapter will be hosting a luncheon on Thursday, October 18, 2018 at our Southside Speaker Luncheon: Relevance of I-Person Marketing in The Digital Era at the Hampton Newport News Room of the Webb Center with guest speaker Patricia Davis-Muffett, Senior Leader for Global Public Sector Marketing at Amazon Web Services.
Three key takeaways
Experimentation is your friend. Design with guardrails and move quickly.
Always go for the data. Think about what you need to collect before you begin and how you can get the data quickly.
Be transparent. Don’t believe your own hype. If it doesn’t work, stop and do something else.
About the Speaker:
Patricia Davis-Muffett is Senior Leader for Global Public Sector Marketing at Amazon Web Services, directing all marketing activities focused on national, regional and local governments, the education ecosystem and nonprofits and nongovernmental organizations worldwide. She previously led Public Sector Marketing at NetApp and at Unisys, and served as CMO at IPS Learning and VP of Marketing at Robbins-Gioia. Patricia and holds a bachelor’s degree from Georgetown University, an MFA from University of Minnesota and a certificate in strategic marketing from Harvard.
She’s a recognized expert in marketing to the federal government, with many honors and awards, including the PMP and PCM designations, a GovMark Award, a Shoestring Award and Marketer of the Year from AMA-DC.
Her specialties include thought leadership, social media, marketing strategy, customer engagement, closed-loop marketing practices, branding, public relations, event execution, and team leadership