11:30 am — 1:00 pm
Ted Convocation Center, Old Dominion University Big Blue Room
4320 Hampton Blvd

Norfolk, VA 23529
Loading Events
  • This event has passed.

Instagram Tactics for Brands That Think They Don’t Have a Visual Story to Tell

Join the AMA Hampton Roads on Thursday, October 19, 2017 for our Southside speaker luncheon with guest speaker Erica Campbell Byrum, Assistant Vice President of Social Media, ForRent.com® at the Ted Convocation Center, Old Dominion University. Registration will close on October 16th.  Register to sponsor a table for 6 at the AMA Hampton Roads member rate, which includes logo placement and recognition at the event.

Instagram might be the best social platform when it comes to engagement, which, short of following through on a call to action, is the top metric marketers aim for. Case in point: The average engagement per Instagram post has grown by 416% over the last two years. Learn how to develop strong visual ideas for Instagram – even if you’re with a b2b brand — and connect with Instagram influencers (even within your existing audience) on behalf of your brand.

You’ll learn how to:

  • Develop visual ideas for Instagram
  • Use creative takeovers as an integral part of your influencer strategy
  • Use Instagram for your brand if you’re a one-person team
  • Create a video narrative on Instagram in only 60 seconds
  • Measure Instagram’s value for your brand
  • Share your organization’s behind-the-scenes content on Instagram
  • Capture visual moments that humanize your brand

Erica Campbell Byrum, assistant vice president of social media for ForRent.com®, is a real estate marketing expert with more than thirteen years of experience, co-author of Youtility for Real Estate, a recipient of the 2014 PR News Social Media MVP Award, a recipient of the 2015 Sarah Malone Award, as well as, President’s Club winner for 2016. Byrum is a well-regarded speaker at both national and state apartment associations. Byrum is responsible for developing and managing the corporate social media road map and has pioneered ForRent.com’s strategic social media path through the launch of Social Concierge, a complete social media management, reputation management, and resident retention offering. Byrum also serves on the board for Old Dominion University’s Letterwinners Alumni Chapter and the Social Shake-Up.


ODU: Idea Fusion


October 19, 2017
11:30 am - 1:00 pm
Event Category:
Judy Jessen
Organizer: AMA Hampton Roads

Upcoming Events


In the Mix at Baker's Crust

5:30 pm — 7:00 pm
@ Baker’s Crust
Read More

Southside Speaker Luncheon: Cultural Impact

11:30 am — 1:00 pm
@ Webb University Center, Chesapeake, Portsmouth, Virginia Beach Room (2nd Floor)
Read More