Communicating and Marketing to Multicultural America: How to Develop Effective Strategies Around Demographic Shifts
Sponsored by Cox Communications
Join AMA and PRSA Hampton Roads on Wednesday, September 19, 2018, for our Southside speaker luncheon at The Kroc Center Hampton Roads with guest speaker Andrew McCaskill, APR, senior VP of global communications & multicultural marketing for Nielsen in New York. Registration will close on September 12th. Register to sponsor a table for 6 at the AMA/PRSA Hampton Roads member rate, which includes logo placement and recognition at the event.
We will explore data and research pointing to key demographic shifts in the United States – communities of color, millennials, gender/race and sexual orientation. Communicators today must not only be developing communications strategies for inclusive audiences – but rather entire multicultural audiences, with messaging through a new lens. If brands and companies lack a multicultural strategy, then there’s no growth. Our marketplace today is becoming more and more about multicultural consumers, who are driving decisions and carry more buying power.
Three key takeaways
To better understand your demographic data and research
The multicultural shift is ongoing and ever-changing
How to implement inclusive communication strategies
Andrew McCaskill, APR, is an accredited communications and crisis management executive experienced in delivering award-winning communications and public relations campaigns at Fortune 500 companies and highly successful technology start-ups.
At Nielsen, McCaskill currently leads the company’s communications and marketing efforts to and around diverse communities around the world. He also oversees the company’s Global Media Relations Center of Excellence, providing guidance and counsel to Nielsen’s media relations teams in 106 countries on proactive public relations and reputation management issues. He currently serves on the Public Relations Society of America’s board of directors.
He holds a B.A. in English from Morehouse College and an M.B.A. in Marketing from Emory University.