By Sarah Hill, Content Strategist at Old Dominion University
Not Missing Myspace: Insta-success from a Social Media Master
Remember Myspace? Erica Campbell Byrum still recalls setting up her very first personal and professional social media accounts on what is arguably the first major social media platform.
She is currently the Assistant Vice President of Social Media for ForRent.com, but it’s been a long road between MySpace and present day. But it all started with a nudge.
“I had to get permission to unblock the site [myspace] from employees,” Byrum said in an interview.
That first battle unlocked a career in social media for Byrum, and her years of experience have taught her a few things that have remained true through all the changes she’s seen on the social media landscape. “Although the technology and platforms have evolved over the years, the one consistent thing across all of them has been the power of adding photos to visually tell your story,” she says.
Marketers know that few social media opportunities stack up to Instagram when it comes to using pictures. Not only does it make marketing sense for an increasingly tech-savvy audience, but it’s growing in users as well. Byrum quoted, “People are spending an average of 50 minutes on Facebook and Instagram on a daily basis,” marveling the comparison to average time spent eating.
Even with all that proven exposure, however, some brands still hesitate to adopt Instagram. Byrum wants to encourage everyone, however, that while visuals are important to Instagram for marketers, storytelling is still at the heart of it. “Everyone has a story to tell regardless of if you are a box manufacturing company, selling financial services or a company that crunches numbers all day,” she answers when asked about companies who maybe aren’t as visually flashy as restaurants with delicious food or fashion designers.
Byrum then exercises her years of social media experience to detail two ways that brands can think “outside the box” with their Instagram posts.
Want to know what they are? You’ll have to come to her upcoming speaker lunch!
It’s happening on Thursday, October 19th at 11:30 a.m. in the Ted Constant Convocation Center at Old Dominion University’s Big Blue Room. You’ll get a chance to hear Byrum speak as well as ask her questions about her success and experience using social media through the years, as well as next steps for Instagram.
Be sure to come with an open mind. As Ms. Byrum reminded me, “the only constant in this space is change and its most rewarding when you embrace it.”