Making the Most of Digital Advertising
Join the AMA Hampton Roads on Thursday, March 8, 2018 for our Southside speaker luncheon at the Slover Library in Norfolk. Registration will close on March 5th. Register to sponsor a table for 6 at the AMA Hampton Roads member rate, which includes logo placement and recognition at the event.
Digital advertising offers the promise of speed and flexibility beyond the capabilities of other channels, but those same strengths quickly become liabilities without a proper plan in place. Our hope is to help arm you with data-driven tools and techniques to ask the right questions before a campaign launches and as results begin to come back.
- Customizing Digital: Choosing the right avenue for your specific goal
- Big Data: Real world applications that won’t break the bank
- A/B testing: Tactics to try and how to pitch suggestions
- Benchmarks: How to determine success
Matthew Hedberg serves as the General Manager of Professional Services at Semcasting, overseeing Politics and Advocacy, Healthcare, Pharmaceuticals, B2B and Insurance. He and his team of professionals in Operations, Data Science and Account Management offer clients a robust blend of industry expertise. Matt brings a wealth of leadership and data science experience through his journey founding a data analytics company as well as from the political arena by serving on Federal, State and Independent Expenditure campaigns.