How One Company Created Marketing Buzz Around Mosquitoes…and What You Can Learn From It!
Join the AMA Hampton Roads on Thursday, November 9, 2017 for our Southside speaker luncheon with guest speaker Angela Paules, Vice President of Marketing, Buzz Franchise Brands at the Buzz Franchise Brands in Virginia Beach. Registration will close on November 6th.
As consumers, we’re exposed to thousands of brands over the course of our day; millions over the course of our month – but what is it that makes us remember some, while others slip away completely unnoticed? A well-designed brand has the power to build relationships, to generate customers (and thus revenue), to inspire employees and to get people talking. Learn what goes into building a strong brand, and here’s a tip: it’s more than just your logo.
Three key takeaways
- The power of branding
- Clear understanding of the brand development process
- Tools to analyze your own brands strengths and weaknesses
Angela Paules is the Vice President of Marketing for multi-brand franchising company Buzz Franchise Brands, parent company to three unique brands: mosquito control company Mosquito Joe, pool cleaning and maintenance company Pool Scouts and recently launched residential cleaning company Home Clean Heroes. Angela joined the company in 2012, as part of the team that took Mosquito Joe from a local business serving 200 customers to a national franchise serving over 60,000 in 2016. Her responsibilities cover new brand development, corporate marketing and branding, franchise development marketing and marketing support for franchise partners. Prior to her entry into the franchise industry, Angela worked for the University of Texas at Austin’s top-ranked McCombs School of Business, well-known Austin advertising agency GSD&M, and exercised her entrepreneurial side running a successful coffee shop business. She is a proud graduate of the University of Texas at Austin, an esteemed Certified Franchise Executive (CFE), and the proud mother of a German Shepherd dog named Chevy.