Developing POP! (a Professional Online Presence)
Join the AMA Hampton Roads on Thursday, April 12, 2018 for our Peninsula speaker luncheon with guest speaker Dr. Dawn Edmiston, Clinical Associate Professor of Marketing in the Raymond A. Mason School of Business at the College of William & Mary at the Stryker Center in Williamsburg. Registration will close on April 10th. Register to sponsor a table for 6 at the AMA Hampton Roads member rate, which includes logo placement and recognition at the event.
Too often we take for granted first impressions and how others perceive us. However, such perceptions frequently form the basis for personal and professional success. And today, many first impressions are made online through search engines and social networks. Online information implicitly brands people, whether we explicitly choose to develop a personal brand or not. Attendees will learn about the value of a personal brand promise and examine tools that can be leveraged to create and maintain a professional online profile.
- Using LinkedIn to land your dream job
- Resources to monitor your online presence
- How marketing trends can be applied to your personal brand and professional role
Dr. Dawn Edmiston is Clinical Associate Professor of Marketing in the Raymond A. Mason School of Business at the College of William & Mary. She is the recipient of the W&M BBA Class of 2016 Faculty Excellence Award and has earned numerous teaching honors to include the Society for Marketing Advances Cengage Pride/Ferrell Innovations in Teaching Award and Marketing Management Association AxcessCapon Teaching Innovation Award.
Dr. Edmiston’s research has been featured in the International Journal of Educational Advancement, International Journal of Integrated Marketing Communications, Journal of Marketing for Higher Education, Marketing Education Review and publications of the American Marketing Association and Marketing Management Association. Her research on Integrated Marketing Communication in U.S. Public Institutions of Higher Education received the Council for Advancement and Support of Education Alice L. Beeman Award. She currently serves as Special Issues Editor for the Marketing Education Review.
Prior to her career in academia, Dr. Edmiston held marketing management roles with IBM Business Consulting Services, PricewaterhouseCoopers Management Consulting Services, and Discovery Communications (Discovery Channel, TLC, Animal Planet, Travel Channel, and Discovery Channel Online). She has also consulted for organizations such as the Fred Rogers Center and Public Broadcasting Service (PBS) and has been quoted in Fortune, NBC News, U.S. News & World Report and Variety.
Her educational background includes a Doctor of Management from University of Maryland University College with Phi Kappa Phi honors, an M.B.A. from Columbia Business School (where she was one of two students selected to attend the international exchange programme at London Business School), a B.S. from Rennselaer Polytechnic Institute and an A.A. from Elmira College. She is currently pursuing a second doctorate in Educational Policy, Planning and Leadership at the College of William & Mary. Her Web site can be accessed at www.theMarketingProf.com.
Fields of Research: Digital Marketing, Integrated Marketing Communication, Higher Education Marketing and Personal Branding.