Bringing the Port to the People: How The Port of Virginia is Using Augmented Reality to Encourage Stakeholder Engagement and Buy In.
Join the AMA Hampton Roads on Thursday, June 14, 2018 for our Southside speaker luncheon at the Slover Library with guest speaker Jay Stecher, Vice President Marketing and Communications, The Port of Virginia. Registration will close on June 11th. Register to sponsor a table for 6 at the AMA Hampton Roads member rate, which includes logo placement and recognition at the event.
Understanding the port’s impact can be hard – especially if you don’t live near the water. Hear how the port is telling its story buy virtually putting the port in people’s hands.
Three key takeaways
To build a successful app, buy-in must start at the internal level
Augmented Reality is fun, but you must ensure there is more to the steak than just the “sizzle”
The hardest – yet most effective – way to use the tool is to put it in your customer’s hands and then keep quiet
An award-winning marketing professional with nearly 20 years of experience on both the client and agency sides, Jay has created and implemented communications and branding strategies for clients ranging from law firms to luxury resorts.
Jay began working at The Port of Virginia in 2015. His team is responsible for shaping, driving and communicating the messages of America’s fifth-largest port to its many audiences, across all earned, owned and paid media outlets – all with the goal of defining The Port of Virginia’s brand and enhancing its position in the minds of its customers, partners, stakeholders and public.
Prior to arriving at The Port of Virginia, Jay managed the marketing communications for LifeNet Health – the world’s largest non-profit organ procurement organization and tissue bank. He also worked in advertising and PR agencies in Virginia Beach and Charleston, South Carolina where his clients included Nickelodeon, The Charleston Area Regional Transportation Authority, The American College of the Building Arts, Seabrook Island and many more.
Jay earned his bachelor of arts degree in Psychology from the University of Delaware and lives in Virginia Beach, Virginia with his wife and their three sons.