Brand Consistency: Online & Offline
Join the AMA Hampton Roads on Wednesday, March 22, 2017 for our Peninsula speaker luncheon presentation at Tidewater Physical Therapy in Newport News. Registration will close on March 20th.
Today’s modern business world offers a plethora of communication options for companies, organizations and individuals to use to connect with potential customers. The key to effective marketing communications is to ensure that your brand image is presented with unshakable consistency – both online and offline.
Dr. Lisa Spiller, Distinguished Professor of Marketing, Christopher Newport University, will explore the importance of brand consistency and how it can be innovatively achieved when targeting different market segments. You’ll also learn how to evaluate your various online and offline marketing communication platforms to see how they measure up.