A Slithering Success: How a Zoo Markets the Opening of a New Exhibit.
Join the AMA Hampton Roads on Thursday, May, 10 2018 for our Southside speaker luncheon at the Virginia Zoo, World of Reptiles Exhibit with guest speaker Ashley Grove Mars, Marketing Manager. Registration will close on May 7th. Be sure to arrive promptly at 11:30 to meet a few of the Zoo’s Animal Ambassadors and their Handlers. The presentation includes a walking tour of the new World of Reptiles.
Parking is free. Upon entering the Zoo, give the Ticket Booth your name to direct you to the World of Reptiles Classroom.
For more than 116 years the Virginia Zoo has been a cornerstone of the Hampton Roads community for education, science and wild fun. Get ready for a behind-the-scenes tour of what it takes to effectively market an institution of this caliber – especially when opening a new exhibit.
Three key takeaways
Learn how to make your marketing dollars go further, and taking advantage of FREE marketing opportunities!
Hear tips on time and project management when managing a moving and LIVING target
How to find new innovative and grassroots marketing approaches that appeal across all generations
Ashley Grove Mars, Marketing Manager for the Virginia Zoo, was born and raised in Alliance, Ohio. She attended Ball State University, in Indiana, and upon graduation moved to the Hampton Roads area for a job at the Virginian-Pilot. Her background is in journalism graphics, which took her into fields of news and media, health care, commercial real estate, a five-month stint working in Thailand for a handicrafts organization and now at a Zoo. Ashley is also the Chair of the Downtown 100 and runs a small, handmade business named Fairview Place. She loves everything about Norfolk and lives with her husband in West Ghent.